How do you spend the primary 5 minutes of your day? There’s no higher time than the morning to floor your self and put together your physique and thoughts to set the tone for the day forward. And since we solely have about 25,000 mornings in our grownup life, it’s time we made them depend. In our Wake Up Call sequence, we have a look contained in the morning routines of individuals we admire to encourage our personal AM rituals and put our greatest foot ahead. Up subsequent, meals and beverage multi-hyphenate, Shanika Hillocks‘ morning routine.
It’s easy to treat your job as just that—a job. And for many of us, it can become a means to an end. That end being the fortnightly paycheck that helps to feed, house, and clothe us and/or our family. But what if you approached your “job” with an objective? What if you created a plan around an end goal? What if you did every task with a purpose? Instead of just clocking in and clocking out, each day would become another step closer toward your goal, you’d find meaning in your work, and you’d go home with a sense of fulfillment and pride in what you’ve achieved.
Seeking value and substance is at the heart of everything Shanika Hillocks does. It’s why she’s become known as the driving force behind the intentional influencer marketing movement. And no, this isn’t just another marketing buzzword. Hillock’s Instagram post titled “Are you on social media or are you utilizing social media?” actually sums up the essence of her work and the social motion that’s adopted in consequence. She writes: “My query doesn’t simply apply to using in-app options or finest practices for gross sales conversion. It’s about taking good care of the folks behind the display. The honoring of your neighborhood, your self—the Larger Self—whereas current on this world.” This strategy doesn’t simply apply to her personal use of social media both, it informs the intentionality behind every thing she does. It jogs my memory of the interlude from Solange’s album Once I Get House: “Do nothing with out intention. Do nothing with out intention.”
By day, Hillocks’ leads influencer advertising and marketing technique on the largest vineyard within the nation, E. & J. Gallo Winery the place she is inadvertently disrupting the digital house and redefining what it means to be a luminary within the house. She’s additionally a prolific scribe and her phrases could be discovered on main platforms from Domino to Condé Nast Traveler, Healthyish, and Wine Fanatic. Most just lately, Shanika took her love of storytelling into the podcast house because the host of Pineapple Radio for season 2.
So, in fact, we have been thrilled when Hillocks invited us into her New York dwelling to share extra about her intentional life, profession, and the morning routine that units her up for achievement.
Tell us about your role as the lead of influencer marketing at E. & J. Gallo Winery?
I made the transition from company to in-house at a time once I was craving technique, inventive considering, and cultural relevance inside my work. At E. & J. Gallo, I counsel among the largest wine manufacturers and our exterior company companions that execute influencer advertising and marketing. No sooner or later is identical, however general, I supply my strategic perspective and spotlight potential areas of alternative primarily based on trade and cultural happenings. I even have the pleasure of collaborating with our inside cross-functional companions who I be taught from and who problem me on daily basis.
What drew you to New York from Florida and the way has it modified your life/profession and shifted your perspective?
I used to be born in Lengthy Island so I’ve all the time had a connection to New York; visits to the town as I bought older to see household heightened my infatuation with the town’s vitality and tradition. One of many greatest perspective shifts for me occurred as I moved all through uptown, residing first within the Bronx, the Higher West Aspect, then lastly, settling in Harlem. It was the primary time in my life the place Black and Brown folks have been the bulk, proudly owning companies, taking part in, and easily being, unapologetically.
Observing the subtleties of Blackness in Harlem was a therapeutic balm and the affirmation I didn’t know I wanted as somebody who was typically “the one one” rising up.
I’d thought I’d come right here for a profession, however this, too, was essentially the most important consciousness. By way of classes, I’ve held onto two main keys: (1) when you’re within the room, you’re meant to be there, and (2) this metropolis is certainly what you make it. There are such a lot of nooks and crannies to find: take a special route, make eye contact, say “sure” to the invitation; the probabilities are infinite.
You also work as a consultant and lead digital strategy for brands to ensure their marketing campaigns are inclusive, equitable, connect and convert. Are you seeing a shift in brands towards real inclusion across all levels of their organization?
I challenge every client to observe their performative optics and understand how they have participated. The work isn’t simply done by enlisting a consultant, writing a statement, or posting a black box. It’s a life-long commitment personally, not just to check a professional box. It starts with radical honesty in how a person, team, or brand has contributed to the rhetoric, how they are going to pivot, and the action items that will be taken to ensure accountability.
My recommendation is to stop marketing to people and start humanizing them. I hope that marginalized groups no longer need to trauma bond, nor be the ones solely sought after to create the solutions.
Now, let’s get into your morning routine. What does a typical day look like for you?
Since quarantine, I’ve leaned heavily into a morning routine. I’m most energetic and alert at this time of day, so I take full advantage of that energy. Upon rising, I drink a full glass of water, tongue scrape with copper, then take my vitamins. Following this, I like to sit in my favorite rocking chair and take a few focused deep breaths or start a brief guided meditation. After that, it’s back to the room to make my bed while listening to The Daily, considered one of my favourite podcasts. Taking the time to do that units the tone for the remainder of my day.
What time is your wake-up call?
I wake up between 6:30 to 7:00 AM to optimize my morning and savor my routine. I’m a die-hard eight-hour-plus sleeper.
Sleep is the most accessible form of wellness and it keeps me looking, feeling, and performing at my best.
What’s the first thing you do when you wake up?
Breathe deep, hydrate, express gratitude.
What does your morning, pre-work routine look like? What rituals set you up for success?
After breakfast, I flip into work mode, and light palo santo or incense to cue the transition. The evening ahead of a workout, I like to pick out my outfit, bring down my mat from the closet.
How has your morning routine changed during quarantine and why?
The awareness of myself and my surroundings in the morning has changed significantly. As city dwellers, we’re trained to create space adjacent to others around us, taking up small spaces of a subway platform or train car. Without the daily commute, I’ve been able to work out three to four times a week, spend time outdoors, daily, and make myself a balanced breakfast at home.
Describe your morning beauty routine from start to finish.
I follow my dermatologist’s instructions to a tee; they include a gentle hydrating cleanser, vitamin C, moisturizer, and sunscreen. I also luxuriate in Supernal Cosmic Glow Oil, my favourite face oil, and do maxillofacial therapeutic massage with my arms to flow into blood movement. The oil is a little bit of a splurge, however my pores and skin loves it and the aroma is divine. I additionally like so as to add chlorophyll or The Light Ray to the second glass of water I’ve within the morning.
What do you eat for breakfast?
Oat bowls are a nutrient-dense favourite. I take pleasure in making them with chia and/or flax seeds, dates, sunflower butter, banana, and a splash of oat milk.
What are your morning media rituals?
I consume a digital cocktail of several outlets to keep me on the pulse of cultural and industry happenings. Some of these include NPR and The Daily podcast, Alicia Kennedy’s weekly publication, a learn of Mark Brown’s publication, an article from The New Yorker, a number of scrolls on Instagram, and a Google seek for the newest influencer advertising and marketing information.
What are your favourite books?
What do you all the time have in your nightstand to make sure a clean, profitable morning?
I’ve downsized from a nightstand to floating cabinets to align with my minimalist bed room design. That mentioned, I’ve sufficient house to maintain a glass of water close by. I make the most of my windowsill and preserve a journal at hand to take notes on any goals or musings I may need from the evening earlier than.
What’s your favorite getting-ready soundtrack?
A mix of old-school R&B, reggae, and new-school vocals. Lately, “Leave the Door Open,” by Silk Sonic has been on repeat.
Do you’re employed out within the morning? In that case, what do you do, and for the way lengthy?
What’s your day by day uniform? How has that modified throughout quarantine?
I’ve been responsible of the work-day mullet; I’ve saved sweatpants from Uniqlo in rotation and pair them with a button-up from Grayson or Madewell, and my fur-lined crocs. With the season change, I’ve began to include blazers, assertion pants, and attire.
If you had one extra hour every morning, how would you use it?
Make a more decadent breakfast, ideally with a friend.
What are one or two things you do every day to live a more present/mindful/joyful life?
With Zoom fatigue and social distancing still in effect, I send voice notes to people I appreciate throughout the week.
If you could pin your success down to one thing or one moment, what would that be?
Advocating for the people you believe in, including yourself.
My greatest success has been the ability to connect someone to an opportunity, both personally and professionally. I am where I am because someone advocated for me, and am encouraged to pay it forward.
I never leave the house without… my mask.
If there were more hours in the day, I would… read.
Healthiest morning habit: movement.
Worst morning habit: Instagram scrolling.
One thing I want to be known for is… my humanity.
The one thing I fear the most… is the construct of time.
When I feel that fear, I… take three deep breaths.
The book I always recommend is… All About Love by Bell Hooks.
The three traits you want to achieve life are… to launch your ego.
Tub or bathe? And what’s your favourite bathe/tub product? Tub. Recent eucalyptus, roses, Dr. Singh’s Mustard Tub, and Molton Brown bathing oils.