Charli D'Amelio, one of the most popular social media influencers of our time, has recently made a splash in the beauty industry with the launch of her own vegan perfume, aptly named ‘Born Dreamer'. This exciting new venture showcases D'Amelio's entrepreneurial spirit and her dedication to spreading positivity and inclusivity. In this article, we will delve into the details of this remarkable perfume and explore its significance in the ever-expanding world of vegan beauty.

About Charli D'Amelio

Before we dive into the world of ‘Born Dreamer', let's take a moment to learn more about the woman behind this innovative creation. Charli D'Amelio rose to fame through her dance videos on TikTok, quickly amassing millions of followers and becoming a household name. Her infectious energy, genuine personality, and relatable content have captured the hearts of many, making her one of the most influential figures in the digital world.

At just 17 years old, D'Amelio has accomplished more than many people twice her age. From her collaborations with major brands to her philanthropic endeavors, she has proven that she is more than just a TikTok sensation. D'Amelio's rise to stardom is a testament to her hard work, dedication, and passion for pursuing her dreams.

The Launch of ‘Born Dreamer' Perfume

Charli D'Amelio's foray into the fragrance industry with the release of ‘Born Dreamer' marks a significant milestone in her career. The perfume, which is cruelty-free and vegan, embodies D'Amelio's values of inclusivity, positivity, and sustainability. With this launch, she aims to create a fragrance that can be enjoyed by everyone, regardless of their lifestyle choices or beliefs.

‘Born Dreamer' takes inspiration from D'Amelio's own journey and the dreams she has pursued relentlessly. By encapsulating the essence of dreams and aspirations, the perfume serves as a reminder to never give up and always strive for the extraordinary.

Description of the Vegan Perfume

‘Born Dreamer' is a jasmine-scented perfume that aims to transport its wearer to a world of imagination and possibility. The fragrance features a harmonious blend of floral notes, including jasmine, rose, and lily, which create a captivating and enchanting scent. The perfume's long-lasting nature ensures that the wearer can carry their dreams and aspirations with them throughout the day.

What sets ‘Born Dreamer' apart from other perfumes on the market is its commitment to veganism and sustainability. The perfume is made using only vegan ingredients, ensuring that no animals are harmed or exploited in the process. Additionally, the packaging is crafted from recyclable materials, and the containers are refillable, reducing waste and promoting eco-conscious habits.

Sustainability Initiatives

Charli D'Amelio understands the importance of sustainability in today's world and has taken great care to incorporate eco-friendly practices into the production and packaging of ‘Born Dreamer'. By choosing recyclable materials and offering refillable containers, D'Amelio is actively contributing to the reduction of waste in the beauty industry.

Furthermore, for every purchase of ‘Born Dreamer', a portion of the proceeds will be donated to organizations that focus on environmental conservation and animal welfare. This initiative reflects D'Amelio's dedication to making a positive impact beyond the realm of beauty.

Collaboration with Fragrance Company Robertet

In the creation of ‘Born Dreamer', Charli D'Amelio teamed up with fragrance company Robertet. Known for their expertise and commitment to quality, Robertet was the perfect partner for bringing D'Amelio's vision to life.

Robertet boasts a rich heritage in the fragrance industry, with over 170 years of experience. The company employs a team of skilled perfumers and scientists who meticulously craft each fragrance, ensuring that they meet the highest standards of quality and excellence.

Robertet's Cruelty-Free Status

One of the key factors in Charli D'Amelio's decision to collaborate with Robertet was the company's cruelty-free status. While Robertet had previously engaged in animal testing, they made a conscientious decision to discontinue routine testing and transition to a cruelty-free approach.

This commitment to cruelty-free practices aligns with D'Amelio's values and reinforces the vegan and cruelty-free nature of ‘Born Dreamer'. By partnering with a fragrance company that shares her vision of ethical beauty, D'Amelio ensures that her perfume is made with the utmost care and respect for animals.

Charli D'Amelio's Vision for an Inclusive Perfume

Although Charli D'Amelio herself is not vegan, she recognized the importance of creating a perfume that could be enjoyed by individuals with various dietary preferences and beliefs. ‘Born Dreamer' aims to be an inclusive fragrance that transcends boundaries and resonates with individuals from all walks of life.

D'Amelio's vision for ‘Born Dreamer' goes beyond creating a beautiful fragrance; it is about fostering a sense of unity and acceptance. By embracing veganism and cruelty-free practices, D'Amelio sends a powerful message of compassion and encourages others to consider the impact of their choices on animals and the environment.

The Growing Trend of Vegan Beauty

The launch of ‘Born Dreamer' by Charli D'Amelio is just one example of the growing trend of vegan beauty in the industry. More and more consumers are becoming conscious of the products they use and the impact they have on animals and the planet.

Celebrities like Ariana Grande, Billie Eilish, and now Charli D'Amelio have played a significant role in popularizing vegan beauty. Their endorsements and collaborations with vegan brands have shed light on the importance of cruelty-free and sustainable practices, making them more accessible and mainstream.

As consumers become more knowledgeable about the benefits of vegan beauty, they are actively seeking out products that align with their values. Vegan beauty not only offers a compassionate alternative to traditional beauty products but also promotes a healthier and more sustainable lifestyle.


Charli D'Amelio's launch of ‘Born Dreamer' vegan perfume is not only a testament to her entrepreneurial spirit but also a reflection of her dedication to inclusivity and sustainability. This fragrance represents a new wave of beauty products that prioritize the well-being of animals and the environment.

By partnering with Robertet, a cruelty-free fragrance company, D'Amelio ensures that ‘Born Dreamer' meets the highest standards of quality and ethical production. With its captivating jasmine scent and commitment to veganism and sustainability, ‘Born Dreamer' is poised to become a fragrance beloved by dreamers of all kinds.

As the trend of vegan beauty continues to grow, it is exciting to see influential figures like Charli D'Amelio using their platforms to champion cruelty-free and sustainable practices. ‘Born Dreamer' serves as a reminder that we can all make a difference through our choices, no matter how small they may seem.

So, whether you're a fan of Charli D'Amelio or simply looking for a fragrance that aligns with your values, ‘Born Dreamer' is a perfume that captures the essence of dreams and invites you to embrace a kinder and more compassionate world.

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