Kering Group, un conglomorado de moda de lujo y una de las compañías más grandes del mundo en el sector, ha anunciado que se convertirá en una empresa libre de pieles. Esta decisión se basa en razones éticas y de modernidad y sigue los pasos de la mayoría de las marcas de Kering que ya habían eliminado las pieles de sus colecciones. El presidente y CEO de Kering, François-Henri Pinault, ha declarado que optar por ser una compañía libre de pieles es lo correcto y se alinea con el compromiso de la empresa con la sostenibilidad y el bienestar animal. A partir del otoño de 2022, ninguna de las marcas de Kering utilizará pieles en sus productos, aunque seguirán utilizando materiales como lana y cuero que serán supervisados bajo los estándares de bienestar animal de la compañía. Esta decisión ha sido elogiada por organizaciones defensoras de los derechos de los animales y se considera un paso hacia una nueva era en la que el lujo sea sinónimo de responsabilidad social e innovación.


Kering Group, an international luxury fashion house and parent company of renowned brands like Gucci, Yves Saint Laurent, and Balenciaga, has made a significant announcement that has reverberated throughout the fashion industry. The company, under the leadership of chairman and CEO François-Henri Pinault, has declared that it will be going fur-free across all of its brands. This progressive move comes as a response to mounting ethical concerns regarding the use of fur in fashion and aligns with Kering's commitment to sustainability and animal welfare. By making this bold decision, Kering Group joins a growing number of fashion houses that are choosing to embrace a more compassionate approach to luxury.

The Rise of Ethical Fashion

In recent years, there has been a noticeable shift in consumer values and preferences within the fashion industry. More and more consumers are becoming conscious of the impact their purchasing decisions have on the environment and animal welfare. As a result, there has been a growing demand for ethical and sustainable fashion options. Luxury fashion houses, renowned for their craftsmanship and heritage, have been facing increasing pressure to adapt to these changing consumer attitudes. Kering Group, recognizing this shift, has taken a proactive stance by eliminating the use of fur from its collections.

The Decision to Go Fur-Free

The decision to go fur-free across all of Kering's brands was not made hastily. It was the result of careful consideration and an in-depth evaluation of the company's values and commitment to sustainability. Kering Group recognizes that the use of fur is incompatible with its dedication to animal welfare and the environment. By pledging to go fur-free, the company sends a clear message that luxury and compassion can coexist.

Luxury Fashion House Kering Group Announces All Of Its Brands To Be Fur-Free

Aligning with the Shift in Consumer Values

One of the main driving forces behind Kering Group's decision to go fur-free is the changing values of consumers. Today's consumers are more aware and mindful of the ethical implications of their purchases, especially when it comes to fashion. By eliminating fur from its collections, Kering Group acknowledges and aligns itself with the growing demand for ethical and sustainable fashion options. This decision reflects the company's commitment to staying at the forefront of industry trends and meeting the evolving needs of its discerning customers.

An Ethical and Modern Approach

Going fur-free is not just a matter of ethics for Kering Group; it is also a reflection of its commitment to modernity and innovation. In an era where sustainability and social responsibility are becoming increasingly important, the fashion industry must adapt and evolve. Kering Group's decision to embrace a fur-free future is a demonstration of the company's forward-thinking approach and its dedication to being on the cutting edge of change. By taking this stand, Kering Group sets a powerful example for other luxury fashion houses to follow.

Impacting the Entire Supply Chain

Kering Group's commitment to going fur-free extends beyond its own collections. The company recognizes that true change requires collaboration across the entire fashion industry. As such, Kering Group intends to work closely with its suppliers to ensure that they also adhere to the company's fur-free policy. By collaborating with suppliers and encouraging the adoption of more sustainable practices, Kering Group aims to create a more ethically responsible fashion industry as a whole.

Promoting Innovation and Alternatives

Eliminating fur from its collections does not mean that Kering Group will abandon its dedication to luxury and craftsmanship. On the contrary, the company sees this shift as an opportunity to promote innovation and explore alternative materials that align with its commitment to sustainability and animal welfare. By investing in research and development, Kering Group aims to create luxurious alternatives to fur that satisfy the discerning tastes of its clientele without compromising on its values.

The Impact on Animal Welfare

One of the key benefits of Kering Group's decision to go fur-free is the positive impact it will have on animal welfare. The fashion industry's reliance on fur has long been a subject of controversy, with numerous reports of animal cruelty and unethical farming practices. By renouncing the use of fur, Kering Group takes a stand against these practices and advocates for more humane treatment of animals. This decision sets a powerful precedent and sends a clear message to the fashion industry that animal welfare should be a top priority.

Upholding Sustainable Practices

In addition to its impact on animal welfare, going fur-free is in line with Kering Group's commitment to sustainability. The production of fur requires significant amounts of resources, including water, energy, and chemicals, which contribute to environmental degradation. By eliminating fur from its collections, Kering Group reduces its ecological footprint and contributes to the preservation of our planet's natural resources. This commitment to sustainable practices positions Kering Group as a leader in the fashion industry's transition towards more environmentally friendly practices.

A Catalyst for Change

Kering Group's decision to go fur-free has the potential to act as a catalyst for change within the fashion industry. As one of the largest luxury fashion companies in the world, Kering Group's influence is significant. By taking a stand against fur, the company sends a powerful message to other fashion houses and encourages them to reevaluate their own practices. This domino effect could lead to a paradigm shift in the industry, where compassion and sustainability become the new standard for luxury.

Educating Consumers

Consumer education plays a crucial role in driving change within the fashion industry. Kering Group recognizes this and intends to use its platform to advocate for fur-free fashion. By shedding light on the ethical and environmental implications of fur production, the company aims to empower consumers to make more informed decisions and support brands that align with their values. Through transparency and education, Kering Group hopes to inspire a more conscious and responsible fashion industry.

The Response and Future Outlook

The announcement of Kering Group's decision to go fur-free has been met with widespread praise and support from various stakeholders. Animal rights organizations, environmental activists, and consumers have all applauded the company's commitment to ethical and sustainable fashion. This positive response highlights the changing landscape of the fashion industry and the growing demand for cruelty-free products.

Looking ahead, Kering Group plans to continue its efforts to improve sustainability and animal welfare across all aspects of its business. The company will work on developing innovative alternatives to fur, investing in research and development, and collaborating with like-minded partners in order to push the boundaries of fashion.

In conclusion, Kering Group's decision to go fur-free represents a major milestone in the fashion industry. By aligning with changing consumer values and committing to ethical and sustainable practices, Kering Group sets a powerful example for the rest of the luxury fashion world. This bold move not only impacts the company itself but also sends ripples throughout the industry, inspiring change and redefining what luxury means in the modern era. With its focus on innovation, social responsibility, and the well-being of animals, Kering Group is leading the way towards a more compassionate and sustainable future for fashion.

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